Equity Financing

Angel Investors

An Angel Investor is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. A small but increasing number of angel investors invest online through equity crowdfunding or organize themselves into angel groups or angel networks to share research and pool their investment capital, as well as to provide advice to their portfolio companies.



Venture Capitalists

Venture Capital is a form of financing that is provided by firms or funds to small, early-stage, emerging companies that are deemed to have high growth potential, or which have demonstrated high growth (regarding the number of employees, annual revenue, or both). Venture capital firms or funds invest in these early-stage companies in exchange for equity–an ownership stake–in the groups.

Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the firms they support will become successful. The start-ups are usually based on an innovative technology or business model and they are usually from the high technology industries, such as information technology (IT), social media or biotechnology.

Choose your investors wisely.


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